Empowered by HTTP Strict Transport Security (HSTS), “.app” is the first and only public domain name to have built-in secure socket layer (SSL) protection. The .app top-level domain is included on the HSTS preload list, making HTTPS required on all connections to .app websites — no individual HSTS registration or configuration required. The result is built-in 100% web security for you and your users.
The name says it all. “.app” extension is a natural abbreviation of “applications”. With a new “.app” name to match your company or product, you can market your apps with a unique and relevant URL. For its memorability and easy discovery through search engines, this new “.app” TLD is destined to become the most valuable TLD besides “.com”.
HTTPS Everywhere initiative alone guarantees a ranking boost for 100% secure “.app” websites. Considering Google owns the entire “.app” TLD and Google’s other holdings in the tech market — specifically those that impact the Internet — it’s possible that “.app” domains will synergize well with other Google products and especially their search engine.
With 20+ years working experience in internet technologies and business, we specialize in domain name brokerage and consulting. We have a list of short and memorable .App domain names for sale.